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"The fight is never about grapes or lettuce. It is always about people." Cesar Chavez | |
:: Friday, January 30, 2004 ::
Union's anti-Telus ads poison phone company's image, lawyer tells hearing By STEVE MERTL, CBC
In an affidavit for the hearing, union president Rod Hiebert defends the TWU ads. They don't sell any products and are intended only to give the union's opinion in an entertaining way.
While the union's ads are intended to create viewer recognition that the subject relates to Telus, they differ from Telus's commercials because the union's animals talk and an announcer voices the overall message.
They also make it clear these are criticisms of Telus, not ads for the phone company, and the final image includes a large TWU logo, Hiebert says.
Union lawyer Jim Carpick said outside court he will challenge Telus's claim that the elements of the ads can be copyrighted.
'Even if we are copying their ads, tough luck,' he said.
Telus workers vote to strike; company hopes for arbitration: By Doug Ward, with files from Amy O'Brian
A cooling-off period ordered by the CIRB expires today. Picket lines could go up early next week.------------------------------------------- posted 7:34 AM :: reference link ::
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