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"The fight is never about grapes or lettuce. It is always about people." Cesar Chavez |
:: Monday, February 09, 2004 ::
Telus union chiefs accept arbitration By Laura Severs, Business Edge
All this has contributed to create what Angus calls a “poisonous relationship. You don’t see any other phone companies where the union is saying that the service is bad and management holding meetings with analysts and saying the union is in the 19th century.”
A series of ads launched by the union, which spoof Telus’s whimsical campaign that uses animals as a backdrop to pitch the company’s products, is an example of what Angus is talking about.
The union versions, also using animals, focus on Telus’s service record and recommend that “fed-up customers can contact the CRTC.”
In response, Telus went to court to prevent the union ads from airing, and last week, the Supreme Court of B.C. granted an injunction precluding the TWU from infringing on the company’s copyrighted works, which includes forcing the union to remove the ads from its website.
------------------------------------------- posted 7:03 AM :: reference link ::
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