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"The fight is never about grapes or lettuce. It is always about people." Cesar Chavez |
:: Monday, May 31, 2004 ::
Buying union-made is tough sell in day of global free trade By Gregory Cancelada and Jack Naudi, Knight Ridder
Targeting the message is one reason the AFL-CIO isn't interested in an aggressive advertising campaign through mass media, Mercer said. At the same time, a mass-media campaign doesn't make much sense when products are so difficult to locate.
"I don't think that people are unreceptive to buying union-made. I think the problem is the frustration in finding the products," he said.
The reality, other union officials say, is that many products are no longer made by U.S. union workers.
To help consumers identify union-made products, Mercer's Union Label and Service Trades Department is overhauling and expanding a Web database on http://www.unionlabel.org.
"We're [also] putting together a union vacation travel plan," Mercer said. "If you want to go to New Mexico, it tells you which stores, hotels, car-rental agencies are union."------------------------------------------- posted 6:45 AM :: reference link ::
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