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:: Saturday, May 01, 2004 ::
'Now you can walk down the street without stepping on the worker who made your shoes' By Bella English, Boston Globe
No Sweat Apparel is making a different kind of fashion statement with its sneakers that are being introduced today -- May Day -- in 14 stores around the country, including two in Cambridge. This marks the first major move of the product line into stores; it is sold largely online. 'Sneakers with soul? No Sweat.' It's one of the slogans that cofounder Neiman and his band of six employees -- only one full time -- live by. 'Now you can walk down the street without stepping on the worker who made your shoes,' says the fact sheet.
posted 8:37 AM :: reference link ::
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