Major Union Takes Organizing Drive to Web By Leigh Strope, AP
One of the country's largest unions is taking its organizing drive to the Internet, creating a new, virtual labor organization that isn't tied to a work site or dependent on employer recognition.
The Service Employees International Union's new affiliate, called
PurpleOcean.org, was disclosed Tuesday at the union's convention in San Francisco. The union's trademark color is purple.
The new group 'is a radical new way to think about organized labor,' said Andy Stern, president of SEIU, the largest union under the AFL-CIO umbrella with 1.6 million members.