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    "The fight is never about grapes or lettuce. It is always about people."
    Cesar Chavez

    :: Saturday, April 12, 2003 ::

    Chill winds along 49th parallel Molson, a Canadian beer company, has enjoyed great success with Canadian nationalist-themed ads, such as one called "the rant," in which a young Canadian lists the things he's not: a lumberjack, igloo dweller, dogsled driver. A more recent ad has a loudmouth American mimicking Canadian stereotypes, only to push his seething Canadian co-worker too far, igniting a hockey-style brawl.
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