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:: Monday, December 15, 2003 ::

LaborTalk for December 15, 2003 By Harry Kelber
A New Game Plan For Union Organizing (6)
This is the sixth of eight articles on union organizing.

A WINNING STRATEGY
As the organizing campaign develops, the workers will be watching to see who is stronger - the employer or the union. That is why the union must move aggressively to put the employer on the defensive. One way to do so is to run ads in the local newspaper in which five or six of the workers, with their photos, state why they need a union. The same material can be shaped into a leaflet, posted on the union Web site, adapted into a series of radio spots or made into a videotape.

The employer may decide to run his own ads featuring loyal employees. It won't enhance his image if he copycats the union's initiative. If he responds with a public statement opposing unions, that's fine: it means that the debate over whether these workers need a union is now out in the open.

Organizers no longer have to meet secretly with small groups of nervous workers to explain the advantages of belonging to a union. They can now convey the union message to all workers, including community residents, who can read it in the privacy of their homes.

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