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    "The fight is never about grapes or lettuce. It is always about people."
    Cesar Chavez




    :: Tuesday, May 04, 2004 ::

    hat tip: The Joe Hill Dispatch

    PEOPLE SKILLS The Persuaders By Richard McGill Murphy, Fortune: Small Business
    Worried that your employees will join a union? Perhaps these gentlemen can help.

    List is good at his job: Last year he fought 35 campaigns and won 32. His clients range from FORTUNE 500 corporations to tiny manufacturers with a dozen employees. People in List's line of work are often referred to as union busters, but he prefers to describe himself with such euphemisms as "educator" or "communication specialist." Although List gets paid (he won't say how much) to persuade workers that joining the union is not in their best interest, he's also reluctant to be called a persuader. "The unions would definitely play that against me," he says.
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