False Consciousness: Wal-Mart's New Offensive By Matthew Grimm, Brandweek Magazine,NY
"It's great to have bargains, but you can't buy anything if you're not employed. We are shopping ourselves out of jobs."
Some hippie crank trying to keep Wal-Mart out of town, or a ranting labor radical? Nope, it was Steve Dobbins, CEO of 75-year-old North Carolina textile maker Carolina Mills, whose business shrank from 17 factories to seven in three years as customers chose dirt-cheap imported materials just to make stuff cheap enough to sell to Wal-Mart. Talk to anybody from the textile belt and you'll hear similar stories. Where do the jobs go?
Walmartfacts.com projects 100,000 new ones for the chain this year. That's ostensibly a good thing, as it boasts that 74% its U.S. hourly "associates" work full-time, 86% have medical insurance, 56% via the company's own supplemental benefits program. Except Wal-Mart's institutional policy that "full-time" is a 28-hour weekâestablished specifically to proscribe standard benefits offerings nets out at an average salary in the $12,000 range, which doesn't leave a lot to pay into the benefits plan. An AFL-CIO study found that, in Georgia alone, 10,000 children of Wal-Mart employees are on the state's public health rolls; the next highest: Publix supermarkets with 734.