75 YEARS OF TVA - BY JOE RUTHERFORD, Northeast Mississippi Daily Journal
Private interests fought TVA with fangs bared. They argued that government should not compete with private utilities. The companies complained more intensely when it became clear that the cost of TVA power was lower than the private utilities' rates.
George Stegall, a longtime former employee of Pontotoc County Electric Power Association and a serious student of rural electrification's and TVA power's history, said the Mississippi Power Co. line from Tupelo to the city of Pontotoc had only one residential customer in the stretch between city limits because rural people, mostly farmers, could not afford the power.
Within a year of TVA's creation, two Northeast Mississippi cities were on the TVA grid: Service began to Tupelo under the first TVA wholesale power contract on Feb. 7, 1934. Amory Water & Electric began service on Sept. 9, 1934.
After that, the world of new opportunities began opening up.