Revenge of the Combat Cartoonist By Mark Engler, In These Times
A man crawls through the burning sands of Arizona's Sonoran Desert. He is scorched and famished. But he's not the kind of guy who will accept a glass of water. He wants a Pepsi.
Meet Charro Machorro, the hero of "How to Succeed at Globalization: A Primer for the Roadside Vendor," a cartoon history of capitalism by Mexican satirist Rafael Barajas, better known as El Fisgón ("the busybody" in Mark Fried's translation). As the book opens Charro has braved a dangerous border crossing. But he won't let anyone confuse him with an undocumented immigrant. He is a taxpaying entrepreneur, he insists, a dedicated capitalist. Back home he works as a roadside windshield-washer who sells snacks to motorists caught in traffic – or, as he prefers to describe it, "a small businessman in the automotive maintenance sector with a subsidiary operation in the peanut industry."