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"The fight is never about grapes or lettuce. It is always about people." Cesar Chavez |
:: Thursday, January 06, 2005 ::
Labor Media: Time for a Revival by Sheila McClear and Marsha Niemeijer, Labor Notes
As the labor movement declined through the decades, labor media declined disproportionately, being one of the first areas unions cut. Unions failed to develop a network that could deliver one powerful message at a time to their media, much less the means of listening to the voices of the rank and file, and they did not fund media or train media workers adequately.
Over the past decade, that neglect has increased as union dollars have been poured into television advertising, consulting fees, and futile attempts to influence the corporate media.
The ILCA has begun to turn this around.------------------------------------------- posted 1:23 PM :: reference link ::
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