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"The fight is never about grapes or lettuce. It is always about people." Cesar Chavez |
:: Sunday, April 23, 2006 ::
Breakaway Labor Group Launches Campaign - Los Angeles Times
The campaign set to begin Sunday is the first major initiative of the Change to Win labor federation.
'This is a permanent campaign to connect the aspirations of working people in multiple industries,' Greg Tarpinian, executive director of the federation, said Saturday.
The federation is spending more than $500,000 airing an ad that will point to huge salaries for chief executives. It will run on network news shows on Sunday and on cable news channels during the week, Tarpinian said.
MSNBC and Comedy Central declined to run the ad because of a policy against running 'issue ads,' he said.
The 30-second ad, called 'Make Work Pay,' shows shrinking images of workers as a narrator talks about the gulf between the rich and poor.------------------------------------------- posted 8:00 AM :: reference link ::
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