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"The fight is never about grapes or lettuce. It is always about people."
Cesar Chavez
:: Friday, June 11, 2004 ::
Plumbers Prefer Ford or Chevy Pickups to Nissan By Doron Levin, Bloomberg.com
American carpenters, plumbers and landscapers don't care much about cool or trendy, at least not at work. They make their livings driving Ford F150 or Chevrolet Silverado pickups, or maybe Dodge Rams.
And they stick with what they drive when it's time to trade in their vehicles, a tendency that Nissan Motor Co. is trying to change.