Mayor Targets Women To Fill Void in Construction Market - By DANIELA GERSON, The New York Sun
She is a 21st-century take on Rosie the Riveter.
'We're looking for a few good women,' posters Mayor Bloomberg's office has plastered around the city proclaim. A muscular black woman donning a hardhat turned backwards and gripping a crowbar is the new poster woman advertising jobs in carpentry, electricity, plumbing, and painting. The ads tout: 'The average salary in the construction trades is $53,000.'