De-Skilling America's Labor Force - By DAVID MACARAY, CounterPunch
Typically, people with "careers" are interested in advancement, recognition, self-realization, etc. Ambition is recognized as a virtue and is encouraged. Conversely, people with "jobs" tend to focus on wages and benefits. But because wages and benefits constitute overhead, ambition among the "gravy-and-french fry crowd" (witty management-speak) is not only discouraged, it often needs to be "fixed."
Accordingly, management has embraced a strategy called "de-skilling," the systematic dumbing-down of jobs into easily mastered tasks. De-skilling is to virtuosity what Agent Orange is to foliage. While its primary goal is to improve efficiency through standardization, it's also a means of "neutralizing" a workforce.
We see a glimpse of it in the fast-food industry. Employees now press buttons with pictures of menu items. No arithmetic to mess with, no management worries about having enough cross-trained employees to go around. The job becomes, literally, as easy as A-B-C.