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:: Thursday, September 16, 2004 ::
Northland Poster Collective: The folks who brought you the bumper sticker Workday Minnesota
Northland didn’t start out labor focused, but it has always been pro-union. Before coming to Minneapolis, Levins Morales had participated in an unsuccessful SEIU organizing drive as a hospital worker in Boston. (He reports the hospital is still non-union.) And Northland’s first labor-oriented catalog was hugely successful. “We realized that there was a great thirst for labor culture that was not getting quenched,” remembers Levins Morales. “It got us to turn our attention to what was happening on the shop floors and front lines of the labor movement.”
Levins Morales gives an emphatic “yes” to the question “is the Labor movement more receptive to art and other creative organizing techniques now?” “But,” he notes “there is still a lot of education needed. Some unions have really integrated humor and artistry into their processes and some unions haven’t. Usually, though, once they start, few go back because it’s so much more fun—and effective!”
Northland Poster Collective
posted 7:01 AM :: reference link ::
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